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KRNL.ai

KRNL.AI is a company that aims to make artificial intelligence accessible to everyone, by building innovative, impactful products that put user experience, security, and privacy at the center

Case Study Objective

KRNL.ai, a leading developer of innovative mobile applications, partnered with us in January to enhance their user acquisition strategies and drive growth.

Challenges

  • High CAC and Limited Scale: The client faced a significant cost per acquisition (CAC) of $9, which made it challenging to scale user acquisition efforts profitably.
  • Competitive Market: The mobile app market was highly competitive, with numerous players vying for user attention and downloads.
  • Scaling While Maintaining Efficiency: The goal was to scale user acquisition efforts while maintaining a low CAC and maximizing ROI.

Solution and Statistics

 
  1. Achieving Scalable User Acquisition:

    The primary goal of this case study is to highlight how our Google Ads services helped KRNL.ai achieve scalable user acquisition. We aimed to significantly increase the number of app downloads and conversions while efficiently managing ad spend.
  2. Lowering Cost Per Acquisition (CAC):

    A key objective was to demonstrate how our strategies successfully reduced the Cost Per Acquisition (CAC). We focused on optimizing campaigns to acquire users at a lower cost while maintaining or increasing the quality of users.
  3. Demonstrating Efficient Budget Utilization:

    Another critical goal is to showcase our ability to efficiently manage the budget. We wanted to emphasize how we allocated ad spend effectively to maximize ROI and achieve a substantial increase in conversions without overspending.

Our Strategy

1. Data-Driven Targeting:
  • Conducted thorough audience research to identify high-value user segments.
  • Utilized Google's audience targeting options and tailored campaigns to specific user profiles.
2. Creative Optimization:
  • Developed compelling ad creatives that highlighted the unique features and benefits of KRNL.ai's mobile apps.
  • Employed A/B testing to refine ad copy, images, and calls to action.
3. Bid Strategy Enhancement:
  • Implemented smart bidding strategies, such as Target CPA, to optimize for conversions while efficiently managing budget allocation.
  • Adjusted bidding based on device performance and time of day.
4. Expansive Keyword Coverage:
  • Expanded the keyword list to capture a broader audience, focusing on high-intent keywords relevant to KRNL.ai's apps.
  • Regularly conducted keyword research to identify new opportunities.
5. Ongoing Performance Analysis:
  • Monitored campaign performance daily, with a focus on key metrics such as CAC, conversion rates, and ad spend.
  • Conducted competitive analysis to stay ahead in the market.

Results Achieved

 
Results Achieved: Our Google Ads optimization strategy delivered impressive results in just a few months:
  • Increased Spend: KRNL.ai's monthly spend grew to $151,000, enabling a substantial increase in reach and exposure.
  • Significant Conversions: Monthly conversions skyrocketed to 21,428, representing remarkable user growth.
  • Reduced CAC: The CAC decreased from $10 to just $7, demonstrating efficient cost management and scalability.

Insights

Our strategic approach not only increased user acquisition scale but also improved cost-efficiency for KRNL.ai's mobile applications. By focusing on data-driven targeting, creative optimization, and bid strategy enhancements, we achieved substantial growth while maintaining a low CAC.