Fashion e-Commerce Company
Our client, a prominent fashion e-commerce retailer specializing in mountain and street apparel, partnered with our Google Ads expertise to revolutionize their digital marketing strategy.
Case Study Objective
The primary objective for our fashion e-commerce client was to achieve significant growth in online sales while reducing the Cost Per Acquisition (CAC) through Google Shopping campaign optimization.
Challenges
- Limited Online Visibility: The client faced challenges in gaining online visibility and competing effectively in the highly competitive fashion e-commerce market.
- High CAC: The Cost Per Acquisition (CAC) was a substantial AED74 per week, making it challenging to scale profitably.
- Optimizing Google Shopping: The primary goal was to optimize Google Shopping campaigns to enhance product visibility, drive conversions, and reduce CAC.
Solution and Statistics
- Scaling Profitable Growth: The primary goal was to significantly increase online sales by scaling traffic and conversions while maintaining a profitable Return on Ad Spend (ROAS).
- Cost-Efficient Advertising: The client aimed to reduce the Cost Per Acquisition (CAC) by optimizing Google Shopping campaigns, ensuring that each advertising dollar spent generated a higher return on investment.
- Enhancing Product Visibility: Another key goal was to improve product visibility on Google and attract high-quality, relevant traffic to their website, resulting in increased sales and revenue.
Our Strategy
- Google Shopping Campaign Optimization:
- Conducted an in-depth review of product data feeds, ensuring accurate and comprehensive product information.
- Implemented best practices for product titles, descriptions, and images to improve product visibility.
- Smart Bidding Strategies:
- Employed smart bidding strategies such as Target ROAS (Return on Ad Spend) to optimize campaign performance and maximize ROI.
- Adjusted bids based on product performance and seasonality.
- Product Segmentation:
- Segmented products into different ad groups based on performance metrics, allowing for tailored optimization and budget allocation.
- Highlighted top-selling items and prioritized them in campaigns.
- Ad Extensions and Product Showcase:
- Utilized ad extensions and product showcase to provide additional product information and enhance ad visibility.
- Continuous Monitoring and Optimization:
- Monitored campaigns closely, making daily adjustments based on key metrics, including CAC, conversion rates, and ad spending.
- Conducted A/B testing for ad creatives and landing pages to improve ad performance.
Results Achieved
Our Google Shopping campaign optimization delivered remarkable results:
- Increased Spend: The weekly ad spend grew from AED745 to AED7,000, expanding product reach and visibility.
- Significant Conversions: Weekly conversions increased from 10 to 188, showcasing a remarkable boost in sales.
- Reduced CAC: The CAC was efficiently reduced from AED74 per week to just AED37, ensuring cost-effective scalability.
Insights
Our strategic approach not only enhanced product visibility and conversion rates but also significantly reduced the CAC for our fashion e-commerce client. By focusing on Google Shopping campaign optimization and smart bidding strategies, we achieved substantial growth while maintaining cost efficiency.