Fashion e-Commerce Company

Our client, a prominent fashion e-commerce retailer specializing in mountain and street apparel, partnered with our Google Ads expertise to revolutionize their digital marketing strategy.

Case Study Objective

The primary objective for our fashion e-commerce client was to achieve significant growth in online sales while reducing the Cost Per Acquisition (CAC) through Google Shopping campaign optimization.

Challenges

  • Limited Online Visibility: The client faced challenges in gaining online visibility and competing effectively in the highly competitive fashion e-commerce market.
  • High CAC: The Cost Per Acquisition (CAC) was a substantial AED74 per week, making it challenging to scale profitably.
  • Optimizing Google Shopping: The primary goal was to optimize Google Shopping campaigns to enhance product visibility, drive conversions, and reduce CAC.

 

 

Solution and Statistics

  1. Scaling Profitable Growth: The primary goal was to significantly increase online sales by scaling traffic and conversions while maintaining a profitable Return on Ad Spend (ROAS).
  2. Cost-Efficient Advertising: The client aimed to reduce the Cost Per Acquisition (CAC) by optimizing Google Shopping campaigns, ensuring that each advertising dollar spent generated a higher return on investment.
  3. Enhancing Product Visibility: Another key goal was to improve product visibility on Google and attract high-quality, relevant traffic to their website, resulting in increased sales and revenue.

Our Strategy

  • Google Shopping Campaign Optimization:
    • Conducted an in-depth review of product data feeds, ensuring accurate and comprehensive product information.
    • Implemented best practices for product titles, descriptions, and images to improve product visibility.
  • Smart Bidding Strategies:
    • Employed smart bidding strategies such as Target ROAS (Return on Ad Spend) to optimize campaign performance and maximize ROI.
    • Adjusted bids based on product performance and seasonality.
  • Product Segmentation:
    • Segmented products into different ad groups based on performance metrics, allowing for tailored optimization and budget allocation.
    • Highlighted top-selling items and prioritized them in campaigns.
  • Ad Extensions and Product Showcase:
    • Utilized ad extensions and product showcase to provide additional product information and enhance ad visibility.
  • Continuous Monitoring and Optimization:
    • Monitored campaigns closely, making daily adjustments based on key metrics, including CAC, conversion rates, and ad spending.
    • Conducted A/B testing for ad creatives and landing pages to improve ad performance.

Results Achieved

Our Google Shopping campaign optimization delivered remarkable results:
  • Increased Spend: The weekly ad spend grew from AED745 to AED7,000, expanding product reach and visibility.
  • Significant Conversions: Weekly conversions increased from 10 to 188, showcasing a remarkable boost in sales.
  • Reduced CAC: The CAC was efficiently reduced from AED74 per week to just AED37, ensuring cost-effective scalability.

Insights

Our strategic approach not only enhanced product visibility and conversion rates but also significantly reduced the CAC for our fashion e-commerce client. By focusing on Google Shopping campaign optimization and smart bidding strategies, we achieved substantial growth while maintaining cost efficiency.